Confirm the shared blocker
Check the source references and the relationships across affected deals. A risk alert alone is not a confirmed issue.
GTMA / THE COMMERCIAL PERFORMANCE OPERATING SYSTEM
Resolve what’s holding
revenue back.
Connect the commercial problems behind your pipeline to the people who can resolve them. Bring Sales, Product, RevOps, Customer Success and Finance around one evidence-led decision.
Company beta · Human-approved interventions · No paid AI service required
BUILT AROUND COMMERCIAL ACCOUNTABILITYCROs · CEOs · RevOps · Functional leaders
One shared view of the problems holding progress back.
THE PRODUCT, MADE CONCRETE
One blocker.
Several affected deals.
See the shared dependency, review the linked evidence and put an accountable decision in front of Product. The working company application persists the full workflow.
SYNTHETIC DEMONSTRATION · HUMAN CONFIRMATION REQUIREDOne regional-hosting decision.
One regional-hosting decision.
Eight affected opportunities.
Several deals cite the same Product dependency reference. GTMA brings the evidence together so the team can review one shared issue.
£505,0008 open opportunities · 8 accounts
Associated pipeline from existing synthetic CRM records. This is neither predicted loss nor recoverable revenue.Give Product an accountable decision
Approve or edit the intervention, name the owner and set a deadline. Keep the Product decision and work history.
Review resolution and later outcomes
Record whether the issue was resolved, then compare later CRM observations. A completed action does not prove a recovered deal.
Explore the supporting opportunity-risk evidence
Revenue RecoveryBY GTM ARCHITECT
SYNTHETIC CRM WALKTHROUGH888 open opportunities89 high / criticalA focused review queue, backed by evidence.
Evaluation · Rep 28
Ivory Systems 1563 · Revenue Intelligence
An additive evidence index, not a win/loss probability. Policy assumptions define the points and risk bands.
WHAT DESERVES ATTENTION
Inactivity
159 days since answered external activity (2025-07-25); internal reviews and no-response attempts excluded.
Inactivity+25
Close-date changes+20
Stage age+15
Forecast consistency+10
Next steps+10
Illustration from the existing synthetic CRM demonstration and a clearly authored dependency overlay. Sign in to run the persistent workflow in your company workspace.
FROM SIGNAL TO MANAGEMENT ACTION
Know where to look.
Have a reason to act.
The MVP connects shared commercial issues, source evidence, human decisions, interventions and subsequent observations.
Find the underlying issue.
Group explicit shared dependency references across opportunities, then ask a person to confirm the blocker. Keep generic risk signals as investigations.
- Product and onboarding dependencies
- Security, procurement and commercial approvals
- One issue linked to several deals
Open the evidence.
Review the actual source, dates and evidence quality. Quantify associated open pipeline without counting the same opportunity twice across blockers.
Our approach to evidenceMake action accountable.
Approve an intervention, name the accountable function and person, record the decision, and measure what happens afterwards. Resolution and commercial success remain separate events.
What is availableEVIDENCE YOU CAN QUESTION
Clear evidence.
Visible assumptions.
A shared problem needs more than a red flag. GTMA shows why deals were linked, what the source says and where human confirmation is still needed.
Historical benchmarks remain available for deal reviews. Exposure, completed work, blocker resolution and observed outcomes are never treated as the same result.
Look inside the methodTWO WAYS TO START
A practical review today.
A product taking shape.
Sales Process Review
Bring a sales-process concern. Get possible explanations, questions to investigate and a practical working exercise, with a PDF and Word report.
Start a process review Account required · No payment collectedCommercial Blocker Resolution
Find shared Product, security, pricing, procurement and onboarding issues. Confirm evidence, assign an intervention and review resolution and later CRM changes in a private company workspace.
Explore the product approach Salesforce-style CSV supported. The Python processor must be online for new upload analysis. Salesforce sync is planned.THE THINKING BEHIND THE REVIEW
Useful beyond
the dashboard.
Practical articles, worksheets and source notes for the decisions around your sales process.
People and performance
Explore the seven guide packs A Personality Finding Is Not a Review Rule
Sales technologyA Sales-Tool Rollout Is Not Proof of Adoption
Customer analyticsGive the Analytics Trial Its Own Spending Decision
START WITH A CLEARER NEXT MOVE
A better pipeline review.
One practical next step.
Explore Revenue Recovery with synthetic CRM evidence, or start a free Sales Process Review to investigate a concern with your team.